DURANT, Okla. – Southeastern athletics and Opendorse are teaming up to provide a Name, Image, and Likeness Marketplace for the benefit of Savage Storm student-athletes in a first-in-the-Great-American-Conference partnership launching this fall.
"We are excited to be the first Athletic Department in the Great American Conference to partner with Opendorse," said Director of Athletics Keith Baxter, "This partnership will provide opportunities for our student-athletes to maximize their NIL potential. This partnership is one more example of Southeastern's commitment to our students' overall development and success. The changing landscape of college athletics has allowed students to market and create value for themselves like never before and Opendorse is a pathway to their success."
Opendorse, a leader in the growing name, image, and likeness market for collegiate athletes, provides the technology and services to cover student-athletes and staff with compensation opportunities, compliance, content, and educational tools that will be used in the developing NIL landscape through an online hub and mobile app.
Southeastern's marketplace will allow fans, brands, donors, and sponsors to directly support student athletes, thereby maximizing their NIL success.
Each Savage Storm student-athlete will have their own, fully customizable, profile on the marketplace which allows those interested the ability to interact with them directly, while the Opendorse platform makes easy work of facilitating those direct partnership deals.
Within the marketplace, SE fans, brands, sponsors, and donors will be able to browse, book, pitch, and pay any Savage Storm student-athlete for NIL activities in one compliant platform, built specifically for the athletes' needs.
The Opendorse marketplace is built on a decade of athletic marketing technology and experience and has facilitated hundreds of thousands of NIL deals and endorsements while providing over 100,000 athletes the tools to manage deals from pitch to payment, and even tax prep.
The partnership helps protect student-athlete eligibility and adherence to state laws by enabling them to disclose any NIL deals with the SE compliance office.
It also streamlines the content options for student-athletes who will receive on-demand access to photos and videos, while adding content suggestions from their teams and the department, helping the student-athletes engage with fellow students and fans.
Opendorse also provides education sessions both in-person and virtually with industry leaders at companies including Meta, Overtime, The Players' Tribune, Opendorse, and more.
About Opendorse
Opendorse is the leading athlete marketplace and NIL company, providing technology and services to the athlete endorsement industry. More than 100,000 athletes use Opendorse to build and monetize their name, image, and likeness with support from hundreds of colleges and thousands of brands, fans, donors, and partners including Team USA, LEARFIELD, Keller Williams, and more.
